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Netflix Credits Flipkart Bundle, Indian Shows For Record Q3 Subscriber Additions

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Netflix Credits Flipkart Bundle, Indian Shows For Record Q3 Subscriber Additions

Streaming giant Netflix recorded its highest-ever quarterly paid net subscriber additions in India in the September quarter of 2026, crediting a strong local content slate and its first transaction-based loyalty bundle with Flipkart.

Revenue in India grew about 18% YoY on a foreign exchange-neutral basis, which excludes the impact of currency movements, Netflix said in its quarterly shareholder letter. Viewing hours rose 24% YoY, while viewing hours per member increased by a low-to-mid single-digit percentage.

Netflix did not disclose the number of paid net additions in India or how many came through the Flipkart partnership.

During its Q3 earnings call, co-CEO Greg Peters pointed to India as an example of how locally produced titles were translating into higher engagement, membership growth, and revenue.

Lock Upp, Netflix’s first daily reality series, recorded more viewing hours in India than any other title on the platform, measured over its first 91 days.

The scripted series Musafir Cafe recorded 9 Mn views, while Operation Safed Sagar clocked 11 Mn views.

The India performance formed part of broader growth across Asia-Pacific, Latin America, and Europe, the Middle East, and Africa. Peters said local titles in these regions were driving engagement and business growth.

He also said Netflix’s subscriber retention remained healthy across regions. Globally and in the US, churn – the rate at which subscribers leave the service – improved YoY in Q3 and was lower than the company had forecast.

87 Bn in Q3 2026, up 12% YoY. 2% a year earlier.



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