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Mumbai Film City at 50: IICT and the Making of a Global South Creative economy powerhouse

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Mumbai Film City at 50: IICT and the Making of a Global South Creative economy powerhouse

Mumbai Film City is turning 50. For five decades, it has been one of the physical homes of India's film and television industry, providing the production infrastructure through which generations of creators have brought stories to life.

But the next 50 years of the creative economy will require something more.

It will require AI, IT, culture, technology, entrepreneurship, intellectual property, investment and global connectivity to work together.

And at the centre of this emerging ecosystem is the Indian Institute of Creative Technologies (IICT).

At WAVES 2025 in Mumbai, Prime Minister Narendra Modi described the emerging Orange Economy through three pillars: Content, Creativity and Culture. He called it the “dawn of Orange Economy in India” and urged creators to “Create in India, Create for the World.” He also described India as emerging as a global hub for film production, digital content, gaming, fashion and music.  That was more than a message to the media and entertainment industry.

Union Minister Shri Ashwini Vaishnaw, whose recent remarks at the 72nd National Film Awards provide another important piece of this journey.

Speaking about IICT, he described it as a “new talent pool” and highlighted the importance of identifying, nurturing and promoting talent from smaller towns. His larger message is equally significant: government and the creative fraternity working together can unlock India's creative potential and take Indian talent to audiences around the world.

That is an important transition from simply producing content to building the talent and technology infrastructure behind the content economy.


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