CONNECT WITH US
Tech

Tech

Motorola bets on premium phones as memory costs push up prices in India

Business Standard - Technology logo

Published on

Add as a preferred source on Google
Motorola bets on premium phones as memory costs push up prices in India

Home / Technology / Tech News / Motorola bets on premium phones as memory costs push up prices in India

Motorola bets on premium phones as memory costs push up prices in India

Motorola says premium phones account for 50-55% of its India revenue as rising memory costs push up prices, while local manufacturing helps the company manage supply-chain pressures

Shivam Ranjan, Head of Marketing, APAC, at Motorola, showcases the Motorola Signature 27 smartphone at India Mobile Congress 2026 (Image: Harsh Shivam)

Harsh Shivam New Delhi 4 min read Last Updated : Oct 09 2026 | 5:33 PM IST

Rising memory costs are pushing India's smartphone market towards higher price points, even as chipset makers work to bring advanced artificial intelligence (AI) features to more affordable devices.

Speaking on the sidelines of India Mobile Congress (IMC) 2026, Motorola 's head of marketing for Asia-Pacific (APAC), Shivam Ranjan, said the company had expanded its smartphone portfolio across affordable, mid-range and premium segments.

"Right now, we are seeing a memory super cycle where demand has outstripped supply, primarily due to the demand created by the AI boom," Ranjan said.

Motorola's assessment comes as smartphone makers contend with higher component costs and changing consumer preferences. While Motorola expects premium devices to contribute a larger share of its business, it plans to continue serving the affordable segment.

ALSO READ: Qualcomm bets on smaller AI models as memory costs push up phone prices

Samsung Galaxy S26 FE launched in India at Rs 79,999: Check offers, more


Source link
Related Topics:Tech

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.