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Most US Adults Aren’t Ready for AI to Help With Holiday Shopping, Survey Finds

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Most US Adults Aren’t Ready for AI to Help With Holiday Shopping, Survey Finds

Far more people than last year are willing to use AI to help them find the right gift, but few want a bot handling their payment details.

AI has the power to be your personal shopping assistant — whether it’s sifting through products to narrow down the right one, tracking the best deals and even ordering items for you without your approval.

But are you really comfortable letting the bots help with your holiday shopping? A recent YouGov survey looked at how US adults feel about it. The results aren’t quite surprising.

Less than half of Black Friday and Cyber Monday shoppers plan to use AI to help them with holiday shopping. But there’s been some growth since last year. YouGov found that planned AI use has more than doubled within the past year to help navigate sales — from 16% to 34%. 

Last year, 21% of holiday shoppers used AI to shop during sales. This year, most of those shoppers (92%) plan to maintain their use of AI or even use it more this year. Only 8% of shoppers who used AI last year plan to scale back on usage this year. But there’s still resistance and hesitancy. Over 4 in 10 (47%) didn’t use AI to shop last year and don’t plan to start this year. Only 22% plan to start this year. What’s the cause for pause?

From a global perspective, the US lags behind other countries that use AI tools to help people shop. Over half of adults in Saudi Arabia (54%) and half of adults in India have, while only 18% of adults in the US have.


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