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Meta’s Muse is taking off. So are the privacy concerns

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Meta’s Muse is taking off. So are the privacy concerns

Welcome to AI Decoded, Fast Company‘s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy.

Muse’s adoption numbers are growing. The app reached No. 1 on the U.S. App Store shortly after launch and passed roughly 900,000 downloads in its first week, according to figures from Sensor Tower, a digital intelligence provider. The Information estimates that Muse now has more than 3 million weekly users and more than 1 million daily active users. The product is free to start, with subscription tiers of roughly $20 and $100 a month.

A number of early adopters of Meta’s Muse are deleting or restricting the AI agent after privacy scares and blunders. One executive told Business Insider that he deleted Muse after reading that it had accessed other users’ text messages without permission.

A YouTuber named Matt Robb reported that Muse shared his home address on Facebook Marketplace without his explicit permission. He had asked Muse to sell some computer equipment for him. A buyer actually showed up at his building after Muse accepted a $600 offer and exchanged messages with him without Robb’s knowledge, he said. Robb said he had checked an “allow always” box when setting up the agent but thought Muse would still check with him before finalizing a sale.

Getting the most out of personal AI agents requires a trade-off. They’re most useful when users give them broad access to their inboxes, calendars, payment methods, and other accounts containing sensitive personal information.


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