CONNECT WITH US
Tech

Tech

Mark Zuckerberg says Meta is 'entering a new phase' with Muse

Engadget logo

Published on

Add as a preferred source on Google
Mark Zuckerberg says Meta is 'entering a new phase' with Muse

He expects the agent will generate more revenue per user than the company's apps.

It's only been a few weeks since Meta introduced Muse, but the company's personal agent is already becoming central to Meta's plan to start making money off its massive investment in AI. CEO Mark Zuckerberg said that the company is already working on monetizing the agent, and that he expects Muse to eventually generate more revenue per user than Facebook and Instagram.

Even though Muse is only available in the US and Canada, Meta has already seen significant adoption of the agent. Zuckerberg said that more than 10 million people have started using it since its early September rollout. "Now that Muse has clear product market fit, we are entering a new phase and a more operational phase that is focused on scaling it," Zuckerberg said during the company's third-quarter earnings call Wednesday. "We expect to grow Muse to serve billions of people."

Muse is also significantly more expensive for Meta to operate compared with its other services, and Zuckerberg said the company was already working on its plans to monetize the agent. Meta plans to build "commerce tools" that will allow it to charge businesses fees for transactions facilitated by its agent, the CEO said. He noted that shopping is currently the "most common" use case for the agent, and that people are spending an average of $200 per purchase with Muse. Meta will incorporate its AI subscriptions for people and business owners who use the agent more heavily as well.


Source link
Related Topics:Tech

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.