Amazon's Prime Big Deal Days (aka October Prime Day) has come in hot, and with it, a smorgasbord of discounts on Amazon devices. The annual 48-hour sale runs from today through Oct. 7 and presents the perfect opportunity to kickstart your holiday shopping.

It's no surprise Amazon offers the biggest markdowns on its own devices. And since Amazon increased prices across its hardware range by as much as 60% last month, this year's October Prime Day sale couldn't come at a better time.

Amazon has marked down nearly all of its products. Just a week after Amazon released 2026 models of Kindles, the retailer dropped prices on 2024 Kindle models. Plus, you can save up to 50% on the Echo Dot, but the new Echo Dot Max and Echo Studio are also on sale. We've found savings on Fire tablets, Blink cameras, Fire TV streaming sticks and soundbars, Fire TVs, and eero devices, too.

Plus, don't forget about Amazon's subscription deals for Prime newcomers, which are already live:

Claim your Amazon Prime 30-day free trial (for new and returning customers)

We're tracking all the best Amazon device deals throughout the Prime Big Deal Days sale, so keep checking back for the best live offers — or pick up a bargain before the devices sell out.

Finally! Amazon's Echo devices are officially on sale for Prime Big Deal Days. 99. While that's not the lowest sale price we've ever spotted on the Echo Dot, it's the best we've seen since Amazon increased prices on its devices.

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