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Let’s Game Now Bags ₹30 Cr To Organise More Esports Tournaments

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Let’s Game Now Bags ₹30 Cr To Organise More Esports Tournaments

The Indian gaming industry has been forced to rethink its growth strategy after the government banned real money gaming (RMG) in 2025, a major revenue stream for the industry till then.

In trying to regain footing, many gaming startups are aggressively doubling down on adjacent businesses — esports, tournaments and brand-led gaming. Let’s Game Now also wants to tap this opportunity by building a franchise-based gaming league that brings together competitive gaming, sports and entertainment.

To fuel this ambition, the Bengaluru-based gaming and esports company has raised ₹30 Cr in an investment round led by industrialist Anand Mahindra, Bestvantage Investments and an undisclosed UAE-based family office

The funding will be used to accelerate the development of the Indian Super Gaming League (ISGL), the company’s proposed gaming and entertainment property. 

Founded in 2018 by Santanu Basu, Let’s Game Now is an Indian esports platform that connects brands with gamers. The startup also provides live broadcasting services across South Asia and Southeast Asia and organises online competitions and offline events.

The gaming platform claims to have so far organised more than 2,000 events and serves over 30 clients. It also has a presence in 18 countries and claims to have a total reach of over 50 Mn viewers.

The Indian Super Gaming League sits at the centre of Let’s Game Now’s expansion plans. The startup aims to bring competitive gaming, sports, entertainment and technology together through a franchise-based format.

The model offers an opportunity to build a recurring gaming property around teams, players and fans, rather than relying solely on individual tournaments and brand-led events.


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