It has arrived in production form with nearly the same zany design as the concept.
Jaguar shocked everyone in 2024 when it revamped its classic cat logo and introduced the polarizing Type 00 concept EV that was incredibly long and low. Now, that much-anticipated car has arrived in production form as the Type 01, with the same zany design that made the original concept so, er, interesting. The company said that controversy was a deliberate way to attract an affluent younger market more open to new things.
The Type 01 doesn't look quite as long as the concept, but it's still incredibly long at 17.1 feet, a bit less than the Rolls Royce Spectre. The low roofline and incredibly stretched-out hood, along with the curved fastback, give the same gangster vibes as a 1940s Mercury coupe. The front and back ends are also highly unusual, with slab-like profiles that house ultra-thin LED projector headlights up front and full-width taillights hidden in the rear grating.
There's no rear window and it's too long for a UK parking space, as The Guardian notes. Instead, the Type 01 has cameras that feed to a screen at the base of the windshield. It's more maneuverable than you'd expect with a 37.7-foot turning circle, thanks to rear wheels that can turn up to six degrees. The aerodynamic drag is just 0.23 Cd with the optional 21-inch wheels.
Jaguar's design angered some people, but the company wanted it to be radical. "The person making this purchase will be choosing the car because it's a bold choice," Jaguar's managing director Rawdon Glover said at the car's launch in New York, adding that it appeals to younger, richer buyers than the company's current "men in their '50s" market.
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