Apple’s new HomeView faces steep competition from Amazon and Google’s well-established smart displays. Here’s what I think, based on my past reviews.
The HomeView, announced Tuesday and available on Nov. 13, is Apple’s first-ever smart home display and a new way to control smart home devices or interact with Siri AI. But Apple has significant catching-up to do in this space, because its top competitors have been in the game for a while.
I’ve been testing Amazon’s Echo Show smart displays since they first launched in 2017, and started trying out Google Nest Hubs – originally the Google Home Hub – in 2018. Since then, both brands have released multiple smart speaker models, adding and ditching various features. (And sometimes canceling entire lines – anyone remember the Facebook Portal?)
That means the stylish HomeView has a chance to learn from past smart display mistakes and differentiate itself in buyers’ eyes, including the Echo Show 11 and the 10-inch Google Nest Hub Max I use at home. Now that we have details and I’ve tried out the Apple HomeView in person, I have several thoughts for anyone considering which smart display to buy.
The HomeView looks great. It immediately reminds me of the Echo Show 11, with the screen mounted on a low-set, domed base housing the speakers. With the discontinued Echo Show 10 , Amazon tried an auto-rotating base that followed people as they moved, but it frequently bumped into things, which annoyed me. So I’m glad to see this display is stationary.
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