For a device with such a straightforward name, the iPad Mini has had many lives over its 14 years. Yes, it’s always been a small iPad. But at various times, it’s also been a cheap iPad with a lesser display, an iPad as technologically sophisticated as any you could buy, and a midrange iPad.
Last week, Apple announced a new iPad—one of the remarkably large number of products the company introduced during what may have been its most productive October ever. It remains a small iPad. But the new version replaces the LCD screen of past versions with OLED, a technology previously available only in the iPad Pro. That’s one of several upgrades that take the new Mini to a tier of its own—not quite on the level of the iPad Pro, but in some respects above the iPad Air models the previous Mini closely resembled.
The new iPad Mini also costs $100 more than its predecessor. That version went up $100 itself in June, when Apple raised many of its prices in reaction to the AI-induced RAM shortage. Now the Mini starts at an imposing $699 for the Wi-Fi version with 128 GB of storage, a 40% increase in a little over four months, and just $50 less than the cheapest iPad Air. (The basic, entry-level iPad also went up $100, but I still consider it a bargain at $449.)
Even if the iPad Mini is no longer an impulse item for most of us, it remains the present-day iPad that reminds me most of Steve Jobs’s keynote introduction of the original 2010 iPad .
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