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India's smartphone market just had its worst quarter in a decade, Counterpoint says

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India's smartphone market just had its worst quarter in a decade, Counterpoint says

Last week, Omdia reported that India's smartphone shipments dropped 26% in Q3 to their lowest level since 2016. Now Counterpoint Research has published its own numbers, and while they're a bit less dire, they paint the same picture. Shipments apparently fell 20% year-on-year in July-September, to their lowest level in a decade. Unsurprisingly, record-high memory prices are to blame, since they drove up device costs. With demand staying soft, brands also kept less stock in stores, even ahead of the festive season. The cheaper end of the market took the hardest hit. Shipments of phones under...



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