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If You’re Not Using Your VPN as an Ad Blocker, You Should Be

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If You’re Not Using Your VPN as an Ad Blocker, You Should Be

If you're paying for a VPN already, why not use it to block ads, trackers and malware, too?

Both a virtual private network, or VPN, and an ad blocker are essential parts of your digital privacy toolkit, but they protect you in different ways. A VPN encrypts your internet traffic and hides your public IP address to help protect your online privacy from snoopers such as your internet service provider, network administrators and other third parties. 

An ad blocker, on the other hand, protects you from the ads, trackers and potentially malicious content you encounter online. It can block things like banner ads, pop-ups and trackers, helping reduce unwanted advertising while also limiting some of the ways advertisers can track you across the web and cybercriminals can target you with phishing attempts.

The good news is that you don’t need to pay for or manage two separate apps to get both. Many of the top VPNs already bundle ad and tracker blocking into their subscriptions, including NordVPN, Surfshark, Proton VPN and Windscribe. This can save you money and make managing your online privacy and security easier, while also letting you get more from a VPN subscription.

Most VPN ad blockers are DNS-based, meaning they filter your internet traffic at the Domain Name System, or DNS, level. When you visit a website or use an app, the DNS request checks the domain against a list of known ad, tracker and malicious domains. Some VPN ad blockers even let you blacklist a custom list of specific domains.


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