In September this year, Google announced its 'Googlebooks' as a premium laptop counterpart to its budget-conscious Chromebooks, rather than a replacement. It wouldn't have made much of a blip on my radar if the company hadn't paired with some of my favorite OEMs to build them.
Indeed, Google isn't building any first-party devices. Unlike Chromebook, these new Android-based offerings come only from OEMs like Acer, ASUS, Dell, HP, and Lenovo. 14-inch Windows laptops have quickly become my favorite, with ASUS' Zenbook in the lead, so the $1,299 ASUS Googlebook 14 is intriguing.
I think it's a great opportunity to steal consumer windows marketshare from MS, not enterprise.
Admittedly, that mild intrigue is tempered by skepticism, given the ongoing controversy over app compatibility for the average consumer. I still see people blasting Windows on ARM devices as an inferior experience, despite Qualcomm's efforts with Snapdragon X2 chips proving that to be largely false.
With that in mind, could I ever seriously expect the general public to adopt another operating system with fewer features than Windows, less customization than Linux, and some pricing sensibilities of Mac? Offered a chance to test-drive a sample from ASUS, I couldn't resist. Here's how it went.
The ASUS Googlebook 14 looks (and feels) great, which didn't surprise me, given how much I've enjoyed the company's recent design evolutions. Its chassis is coated in a magnesium-aluminum alloy, which explicitly avoids being labeled as the same Ceraluminum as its Zenbooks, but it's extremely similar.
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