Learn how to submit your website to ChatGPT through Business Hub, verify your business, and understand what claiming changes for SEO and brand visibility.

OpenAI introduced the long-awaited Businesses in ChatGPT feature in beta on November 10, 2026. You can submit your website’s business information through Business Hub to claim or create a profile and provide details about your company.

I’m excited about this, and I’m sure other digital marketers, not just SEOs, are too and after submitting Search Engine Journal to ChatGPT, I decided to share my firsthand experience with SEJ’s readers.

If you choose the physical-location option to create a new business, you may see a waitlist. That happened in my test. The website option let me continue with Search Engine Journal.

Existing local listings have a different process. OpenAI’s setup guide says stores and restaurants can currently claim an existing U.S. listing.

For those listings, select Business phone if it is offered, then choose SMS or an automated call to receive a code. Make sure the listed phone number is reachable. If you choose a call, do it during business hours when someone can answer and an auto-responder won’t prevent the verification call from reaching you.

Unlike Google Business Profile, ChatGPT Business Hub accepts eligible online-only businesses. Google lists “Brands, organizations, artists, and other online-only businesses” under “Ineligible businesses” in its eligibility guidelines. For SEJ, this meant I could submit the publication as a website business.

Whether submitting a profile brings more visibility is another question. OpenAI says claiming a business does not guarantee higher placement.

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