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How AI Is democratising creativity, according to Canva India’s Chandrika Deb

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How AI Is democratising creativity, according to Canva India’s Chandrika Deb

As AI-generated creators and near-identical AI visuals flood social feeds, the question of what is left for humans to do has become hard to avoid. At TechSparks 2026, Chandrika Deb, Country Manager, India, Canva, offered a clear answer: judgement, intent, and point of view.

In a fireside chat titled "Tool to Co-creator: How AI is rewriting the creative process,” with Aditya Gurwara, Co-Founder and Head of Brand Alliance, Qoruz, Chandrika said that Canva sees itself as "a collaborator, a partner and an enabler" in the creative process. According to her, AI removes barriers of skill, resources, and knowledge.

“We've heard from 97% of the marketers we have surveyed that they use AI in some form. But it's about understanding whether this is the best output I can get from the prompt I've generated. So it's about having that judgement and intent in place, and that only comes from human nature. It ensures you are using AI in the best possible way and getting output that is relevant for your audience,” she said.

Asked whether generative AI is moving from democratising design to democratising creativity itself, Chandrika replied, “ I think it's about democratising the ability to act on your creativity. All of us have inherent creativity. AI helps you realise it by overcoming barriers. Maybe it's a mental block: I want to create a video, but I don't know what to create it on. AI helps you overcome that ideation barrier. Or maybe it's a resource barrier: I need so many team members to make that video for me,” she explained.


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