If you already miss Halloween candy, never fear. The end-of-year holiday season is sure to be sweeter than ever, thanks to Hershey.

Fast Company was privileged to be part of a recent sneak preview of Hershey’s new and returning products for 2026, hosted by the confectionery giant’s “manager of merriment and magic,” Matt Spencer; director of marketing Alyssa Smith-D’Cruz; and associate brand manager Carly Andrews.

Here’s a look at the numbers and some of the new and returning products.

While Halloween candy does get the most sales, Hershey’s profits are also boosted by Easter, Valentine’s Day, and the holiday season. Summer months even pitch in, thanks to everyone’s favorite campfire treat—the s’more.

Last year, Hershey grew its holiday share, generating $609 million in revenue. The company expects 2026’s figures to be broadly in line with prior years.

Shares of the Hershey Co. (NYSE: HSY) are down 2.37% year to date as of Friday’s market close, compared with a rise of 7.56% for the broader S&P 500. Hershey says it recognizes the current challenging economic situation that many consumers are facing.

“While consumers are increasingly thoughtful about how they spend, treats remain an accessible way to celebrate seasonal traditions and create moments of joy,” senior marketing director Samantha Siegal told Fast Company. “That’s why we continue to offer choice across pack sizes, formats, and price points.”

Reese’s lovers rejoice. Both Reese’s Peanut Butter Trees and Mini Trees are back. Peanut butter and milk chocolate are the perfect combination.

Hershey’s Kisses are back with the Snickerdoodle Cookie flavor, Kit Kats are back with Peppermint Stick, and the Standard Milk Chocolate Bar is Grinch-themed.

Source link