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Google Launches A Video Series For Odd Technical SEO Questions via @sejournal, @MattGSouthern

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Google Launches A Video Series For Odd Technical SEO Questions via @sejournal, @MattGSouthern

Google's new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs.

Google recently introduced “The Non-Canonical Cabinet,” a Search Central YouTube series discussing edge case technical SEO issues. On Oct. 14, they published the first video of this new series, which addresses items that may and may not be included within a domain name or URL path (such as emojis) as well as whether using keywords within URLs affects search rankings.

Gary Illyes and Cherry Prommawin are hosting this series. Google announced the series by posting a teaser video on Oct. 6, and asked all viewers to provide their own edge-case questions in the comments section of each post.

A trailer released by Google on Oct. 6 says that the show “The Non-Canonical Cabinet” is a sitcom-style comedy based off specific questions asked by website owners and the SEO industry. Here is how the episode description puts it:

“These are questions that don’t belong on a standard FAQ page but are still useful for Search and generative AI features.”

In addition to this Illyes hosted “How Search Works,” a five part video series on Search Central from 2024. This video series took users through the process of crawling, indexing and serving. “The Non-Canonical Cabinet” however starts with users asking questions about search, instead of starting with the basics.

ICANN and the Internet Engineering Task Force (IETF) have established the technical guidelines for domain names. The IETF’s guidelines (RFC 1035, RFC 1123) include allowing letters, numbers, and hyphens within domain names; Prommawin stated that Google adheres to these same standards.


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