Google Ads introduces an Invalid Traffic Overview Card showing estimated savings, post-billing credits, and campaign-level reports. Here's what advertisers need to know.

Google Ads is rolling out a new Invalid Traffic Overview Card that shows advertisers how much invalid activity its systems filter before billing, along with credits issued after billing.

Until now, advertisers had to look across campaign reports and monthly billing statements to find that information. The new card brings those figures into one view, with additional reporting available by day and campaign.

Ginny Marvin, Google Ads Liaison, announced the rollout on LinkedIn and shared more details in the latest Ads Decoded newsletter.

The global rollout began this week, and the feature is also available in Search Ads 360 for Google Ads accounts.

Advertisers can find the new card on the Google Ads Overview page, under the Campaigns tab.

Google has long used automated systems and manual reviews to filter invalid ad interactions, including bot activity, accidental clicks, and attempts to artificially inflate traffic.

Most of that activity is caught before billing, so advertisers aren’t charged for those interactions.

Clicking “View details” opens a daily trend chart and campaign table. Advertisers can also access the monthly invoices where credits were applied.

The estimated savings figure is the main addition to this information. Advertisers could already review invalid click metrics, but those reports didn’t show the estimated dollar amount Google had prevented from being charged.

According to Marvin, Google’s systems catch the majority of invalid traffic before it reaches an advertiser’s invoice.

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