I spent the first half of my career as the product manager at a software company. Product teams are constantly reviewing their products, assessing: What do our customers want? What changes should we make? Do we (maybe) need to retire a product altogether because it no longer serves its purpose?

Most solopreneurs don’t take the same approach. They continue to push the same products or services, or tack on new items until they have a large suite of offers they have to maintain. We rarely take anything away.

I’ve gotten into the habit of an annual review to make sure everything I put out into the world for my business still makes sense for both me and my customers. 

Part of the joy of running a solo business is launching something new. You get to make all the decisions about what an offer looks like and how to launch it. 

Removing an offer is a lot less fun. It can feel like a loss. Plus, you may have material (website, slide decks, email sequences) that need to be updated.

The problem is that every offer needs upkeep. Content gets out of date. You may also be paying for tools related to hosting or delivering an offer that isn’t doing anything for you. 

I create a lot of resources for solopreneurs, often describing systems or processes that make a solo business run efficiently. These can quickly feel dated—or even obsolete—as technology changes. 

For a long time, I spent my precious hours creating new resources without a process for updating existing material.

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