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From a ₹3 lakh phone that folds to a ₹4 lakh Mac you can touch, John Ternus is rewriting Apple's rulebook

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From a ₹3 lakh phone that folds to a ₹4 lakh Mac you can touch, John Ternus is rewriting Apple's rulebook

Apple on Wednesday launched its first touchscreen Mac. The new MacBook Pro with PROLED XDR display comes in 14-inch and 16-inch sizes, runs on M5 Pro and M5 Max chips, and supports touch for the first time on a Mac.

In India, the 14-inch model starts at ₹3,49,900 and the 16-inch at ₹4,09,900. M5 Max versions go up to ₹5,89,900. Pre-orders are open and deliveries in India begin November 9.

The tandem OLED display offers up to 2,000 nits peak brightness and a refresh rate from 10Hz to 120Hz.

Apple has also brought the iPhone's Dynamic Island to the Mac, and built a new hinge that keeps the screen steady when touched. The current mini-LED MacBook Pros stay on sale for now.

A day earlier, Apple refreshed the regular 14-inch MacBook Pro and the iMac with its M6 chip.

The launch comes 2 months after John Ternus took over from Tim Cook on September 1. Ternus is an Apple insider. He joined the product design team in 2001, worked under Steve Jobs, and ran hardware engineering before getting the top job.

A touchscreen Mac is something Apple's leadership resisted for years. In 2010, Jobs argued that touching an upright screen tires the arm and called the idea "ergonomically terrible." Cook was also dismissive. Apple's closest attempt was the Touch Bar, a thin touch strip it added to the MacBook Pro in 2016 and later removed.

The ergonomic problem Jobs described has not changed. A laptop screen is still vertical, and most users will still rely on the keyboard and trackpad.


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