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Everything you need to know about October Prime Day, according to someone who has always covered it

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Everything you need to know about October Prime Day, according to someone who has always covered it

Amazon will host its annual Prime Big Deal Days sale on Oct. 6 and 7. If you're looking to save on fall essentials — or yearning for a break from this year's tech price hikes — the event will be a good opportunity to get some shopping done ahead of the busy holidays.

I've covered Prime Big Deal Days every year since its inception. Here's what you should know about the sale before it starts. (Plus, check out my team's dedicated guide to the best early deals you can score already.)

Prime Big Deal Days is a 48-hour sale that Amazon has put on every year since 2022 in early October, about a month and a half before Black Friday. (Fun fact: It was originally called the Prime Early Access Sale.) It's often referred to as "October Prime Day" because its deals are exclusively for Amazon Prime members, just like the retailer's flagship Prime Day sale.

Prime Big Deal Days serves as Amazon's unofficial kickoff to the holiday shopping season.

Prime Big Deal Days 2026 will officially begin at 3:01 a.m. ET (12:01 a.m. PT) on Tuesday, Oct. 6. It will end at 2:59 a.m ET on Wednesday, Oct. 8 (11:59 p.m. PT on Oct. 7).

Prime Big Deal Days is a two-day event in the fall, while Prime Day is a four-day event in the summer. S.



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