Apple made four big announcements on Tuesday as it vies to break into the smart home business.
The announcement, part of a slate of press releases stealth-dropped by Apple (following one brief tease from Greg "Joz" Joswiak, Apple Senior Vice President of Marketing), includes a new smart display called Apple HomeView, a second-generation HomePod mini, a fourth-generation Apple TV 4K, and the Apple Home Collection, a line of smart security cameras, thermostats, and a door lock built with LG Electronics and Schneider Electric.
Unlike previous Apple smart home products, all of the new releases lean on Siri AI, the rebuilt version of Siri that Apple is now bringing to its home devices. Strangely, Siri AI will not be available at launch on the new HomePod mini 2, but only in a future update.
The announcements were not a total surprise. Bloomberg's Mark Gurman has reported for months on what to expect from Apple's October releases, and the HomePod refresh was the most anticipated piece. It is the first new HomePod hardware in roughly three years, since HomePod (2nd generation) arrived in early 2023, and the first update to the HomePod mini since the original launched in 2020.
Notably, the M6 MacBooks that many observers expected this month were absent. Gurman has indicated they're still set for release in October, however. For now, the company is focusing on the smart home, a category where Amazon and Google have long set the pace. Gurman has argued in his newsletter that the AI boom caught Apple off guard, and that to succeed, the company needs to push into areas it had previously been content to leave to competitors.
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