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Disney+ raises prices again as ad-free plan climbs to more than three times its launch price

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Disney+ raises prices again as ad-free plan climbs to more than three times its launch price

What just happened? Sick of streaming services constantly increasing their prices? Given that Disney is making Disney+ and Hulu more expensive, again, it appears that these companies just don't care, frankly. The increase comes exactly one year since the two services introduced their last price hike. Disney is trying to appease angry customers by pointing out that the increases aren't as high as those introduced by competitors.

The standalone ad-free plans for Disney+ and Hulu are each increasing from $18.99 to $21.49 per month – a $2.50 rise, or approximately 13.2%. The ad-free Disney+/Hulu bundle goes up by $2, from $19.99 to $21.99 per month.

The standalone ad-supported plans are each increasing by 50 cents, from $11.99 to $12.49 per month. However, the ad-supported Disney+/Hulu bundle, the most popular option, remains unchanged at $12.99 per month.

That means the two-service bundles cost just 50 cents more than either corresponding standalone subscription. Compared with buying both services separately, the bundles save approximately 48% with ads and 49% without ads.

The largest monthly increases across the wider lineup affect Hulu + Live TV: its standard and Premium packages each rise by $10, to $99.99 and $109.99, respectively.

Disney spouted the usual lines about investing in enhancements, such as new technology, features, and personalization, to strengthen the value it offers subscribers. It also pointed out that competitors have introduced larger price increases.

"While competitors have raised prices by an average of 13% this year, we are keeping the price of our most popular bundle unchanged and have increased our standalone ad-supported offerings by just 4%," a Disney spokesperson told TechRadar .


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