Myntra’s Big Fashion Festival (BFF) gives brands an opportunity to reach shoppers across India. This year, the event features 21,000 emerging brands and labels, including 13,000 participating for the first time, and more than eight million styles, twice the selection of the previous edition. Brands also have access to Myntra’s 80 million-plus monthly active users, technology, creator ecosystem and nationwide reach.

Three brands, Super Minis, Nayam by Lakshita and Broadstar, share how the platform has helped them expand their customer base by reaching a much wider audience.

Founded by Amandeep Singh in 2019, Superminis was launched to help parents find soft, comfortable clothing for their children in the right sizes. The kidswear brand joined Myntra in 2022. Singh says Myntra’s category insights, feedback on what’s working and what’s not, have helped Superminis improve its products and enable the team to plan its assortment, while brand-building recommendations have played a key role in winning customer trust and love. During marquee events like BFF and the End of Reason Sale (EORS), Superminis sees sales increase 1.2–1.5X compared with regular business days. Rakhi 2025 was particularly a highlight for the brand.

“Rakhi 2025 was the standout moment where our ethnic wear sales on Myntra exceeded our entire previous month’s revenue. That increase in traction during events is made possible because Myntra attracts shoppers who truly appreciate quality,” Singh says.

Nayam is part of Lakshita’s established ethnic wear business. Drawing on years of experience in understanding women’s clothing preferences, the brand focuses on fit, premium fabrics, and comfortable styling.

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