Lateral Sparks, the weekly quiz from YourStory, tests your domain knowledge, business acumen, and lateral thinking skills (see the previous edition here). In this 253rd edition of the quiz, we present issues tackled by real-life entrepreneurs in their startup journeys.

What would you do if you were in their shoes? At the end of the quiz, you will find out what the entrepreneurs and innovators themselves actually did. Would you do things differently?

Check out YourStory’s Book Review section as well, with takeaways from over 355 titles on creativity and entrepreneurship, and our weekend PhotoSparks section on creativity in the arts.

Remote regions have different contexts and needs as compared to saturated urban markets. Where are the entrepreneurial opportunities here?

In the digital era and AI wave, every enterprise is becoming a content enterprise. However, they still face challenges in content creation and governance. How can this problem be addressed?

Though organised design has transformed the home interiors market, the materials layer remains fragmented with multiple stakeholders involved. How can this sector be made more efficient?

Khadi has long been associated with India's freedom movement. What new forms can it take in more contemporary settings?

Much attention has understandably focused on GenAI and its impact on creative fields. How can opportunities in 'physical' AI be tapped?

Congratulations on having come this far! But there’s more to come – answers to these five questions (below), as well as links to articles with more details on the entrepreneurs’ solutions. Happy reading, happy learning – and happy creating!

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