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Console market craters as Xbox sales crash 33% to the lowest since launch 25 years ago, PS5 sales drop 25%

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Console market craters as Xbox sales crash 33% to the lowest since launch 25 years ago, PS5 sales drop 25%

Video game console sales in the U.S. have cratered, with both the PS5 and Xbox seeing a massive drop in YTD sales through the end of August compared with last year. Mat Piscatella, the video game industry advisor at research firm Circana, shared the numbers on his Bluesky account — PlayStation 5 sales have dropped by 25%, putting it at its lowest point since 2013, when gamers held off buying PlayStation consoles in anticipation of the arrival of the PS4, while Xbox’s retail figures have cratered by 33% YTD, putting its sales numbers at an all-time low since its launch almost 25 years ago.

From Circana's US Retail Tracking Service:For 2026 YTD ending August, Xbox hardware unit sales are down 33% versus a year ago in the US, while PlayStation hardware units are 25% lower.Xbox YTD US hardware unit sales are at an all-time low, while PlayStation is at lowest point since 2013.

Piscatella said price sensitivity is becoming a real problem among gamers, especially as the chip shortage has pushed console manufacturers to raise prices. Microsoft has raised the price of the Xbox three times in the past two years, with the 512GB versions jumping by $100 and 1TB models becoming $150 more expensive. Worse, the company has killed off the 2TB model. This brought the Xbox Series S to $499.99 (512GB) and $599.99 (1TB), while the Xbox Series X now costs $749.99 for the Digital Edition, and the disc version costs $50 more at $799.99.

PlayStation fans haven’t escaped these price hikes, as Sony raised prices for that console by $100 to $150 .


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