CONNECT WITH US
Tech

Tech

Can Netflix’s new AI tool stop your TV-streaming doomscrolling? How to try it

ZDNet logo

Published on

Add as a preferred source on Google
Can Netflix’s new AI tool stop your TV-streaming doomscrolling? How to try it

Home & Office > Home Entertainment > Streaming & Services > Video Streaming Services

Netflix is adding a new Discover feature, which recommends tailored streaming selections. Here's how it works.

AI tools are all over the internet, in the workplace, in your apps — and now there’s one coming on Netflix. The streaming giant just announced a new AI feature for the TV app called AI Discover, which will help users find titles that match their moods and interests. It’s initially being rolled out to a small group of users in the US whose language is set to English. To find out if you have access, check your Netflix navigation bar for the word “Discover” with a red gem icon next to it and a “New” label.

The AI Discover tab will be centered around themes. You’ll be able to pick from a range of themes depending on what you feel like watching, or how long you want to watch. You’ll also see selections that match what you’ve been watching lately and what’s popular.

You can refresh the list of suggestions or dive deeper with more complex search prompts. If you’d like to start over, you can pick the “Something different” option. To support AI Discover, Netflix is also adding a new button next to Play and My List that’ll let you tune your recommendations. You can press this button to keep a recommendation or to request that you don’t be recommended a title again.

Most streaming apps already rely quite heavily on machine learning and AI algorithms to offer user recommendations, even if they’re not marketed as AI features.


Source link
Related Topics:Tech

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.