Binny Bansal-backed AI startup ShopOS has launched Sloosh, a self-service platform that makes the image and video generation technology it uses for enterprise clients available to individual creators and small businesses.

Speaking to Inc42, ShopOS cofounder Ajay PV said Sloosh targets creators, designers, photographers, video editors and small businesses who want to generate visual content using AI tools without engaging its enterprise creative team.

“ShopOS owns the outcome for mid and large brands. Sloosh goes after a much bigger market: anyone who makes visual content needs creatives every day,” he said.

The platform is being opened to users globally, with paid subscription plans starting at $19 per month.

Launched today, the platform operates on a subscription model, with paid plans starting at $19 per month globally.

Ajay said the decision to build a self-service product followed interest from smaller brands and individual creators who could not afford ShopOS’ enterprise retainers.

“Some of our smaller brands couldn’t afford the retainers and asked us to turn the technology into a product they could use. The idea had been brewing for a while, and over the last three months, we worked on packaging the image and video orchestration engine we had built to generate millions of creative assets for our brands into a product called Sloosh,” the cofounder added.

Sloosh brings third-party AI image and video models into a single platform, allowing users to generate content from prompts and templates. It also offers reusable workflows called Spaces and a visual canvas, Spacelab, for building or modifying these workflows.

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