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ASUS’s Ally X20 is selling out across the board — here’s why it matters

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ASUS’s Ally X20 is selling out across the board — here’s why it matters

It was just a few days ago that I was unboxing the new ASUS ROG XBOX Ally X20, which went on sale just five days ago on October 15th, and now both the handheld ($1,299) and the $2,499 bundle (handheld + XREAL glasses, dBrand skin) are sold out at both Best Buy and ASUS.com.

Indeed, I'm not even saying they sold out today, but rather that today was the first day I checked to see if there was any inventory left. Going by a Reddit thread, it appears it sold out sometime yesterday or Sunday.

That's a very impressive metric, when you consider the pricing here. The current ROG XBOX Ally X is available for $999, while this refreshed model (which is better in every way) is $300 more. And the $2,500 bundle is also no joke, especially for what many would consider a secondary gaming PC.

Sure, we can attribute this to limited production and a finite inventory on hand, but it’s worth noting that preorders began almost two months ago on August 25th, giving ASUS ample time to prepare for demand.

And we know there was demand. Looking at our internal numbers for click-throughs, we saw back in August an unusually high amount of interest in the ROG XBOX Ally X20, more than you might expect from the most expensive ROG Ally to date.

A lot of this goes back to what I've been saying for years: Gaming is one of the few price-proof areas in tech, practically insulated from the harsh economic realities that many people are facing, on top of the overall higher prices attributed to AI-driven demand for RAM and NAND (storage).


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