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Apple's smart home push could test a market still struggling with adoption

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Apple's smart home push could test a market still struggling with adoption

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Apple's smart home push could test a market still struggling with adoption

Samsung SmartThings update and new local-control features come as Apple reportedly prepares a wider smart home push, while Matter and on-device processing aim to address compatibility and reliability

Apple is preparing a wider smart home push as the market continues to face adoption and interoperability challenges (AI-generated image)

Harsh Shivam New Delhi 8 min read Last Updated : Oct 07 2026 | 4:03 PM IST

Apple is reportedly preparing to make a bigger push into the smart home market, with a new home hub, an updated HomePod mini and a new Apple TV expected on October 13. A Bloomberg report also suggests that the company is working with LG on a range of connected home devices, including a smart doorbell, thermostat, deadbolt lock and security cameras.

The move puts Apple more directly against Amazon, Google and Samsung, which already have connected home platforms spanning speakers, displays, televisions, appliances, cameras, thermostats and other devices. Apple’s reported plans also come as Samsung updates SmartThings with local device control and support for the latest Matter standard.

The developments point to a market that has expanded in terms of available hardware, but has struggled to turn connected devices into a mainstream household purchase. ALSO READ: Apple partners with LG on doorbells, lock, thermostat in smart home push

4 per cent in 2025. The increase in 2025 suggests a recovery in shipments, but does not indicate a rapid expansion of the category.


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