For the first time in many years, Apple is limiting how many phones you can buy.

If you were hoping to score multiple iPhone Duo devices from Apple when the new foldable becomes available on Friday, we have some bad news for you: The tech giant is limiting sales of the phone to two per person.

As reported earlier this week by MacRumors, when we attempted to add more than two to our bag on the Apple Store, we got the following message: “A maximum of 2 iPhone Duo can be purchased per customer. Please adjust the total quantity of iPhone Duo in your order before checking out.”

The limit of two foldables per purchase will presumably also apply to those shopping in-store when the phone finally launches on Friday. 

While preorders are backed up until the end of January — our estimated delivery when adding two to our bag is Jan. 25, as of the time of publication — Apple will have limited stock of the iPhone Duo in stores, though you may have to wait in line overnight to be one of the few people able to get their hands on one (or two).

While companies may limit the number of devices in each order, especially for stock-scarce products like game consoles, it’s been a while since Apple has restricted how many phones people can buy at once. Nearly two decades ago, the company launched the original iPhone to great fanfare in September 2007, but limited buyers to two per order (later easing it to five by the holidays ).

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