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AMD is now "data center first." Does it still care about gaming?

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AMD is now "data center first." Does it still care about gaming?

AMD CEO Lisa Su, in an interview with Yahoo Finance, said yesterday that AMD is "a data center first company." Somewhere, a gamer clutched their Radeon GPU like it's a priceless heirloom.

This quote from Su seems to have made waves in the tech world. I get it. Nobody wants to hear that another company we're used to seeing sell consumer tech to us gamers and enthusiasts is going a different way.

But before we start singing hymns, let's see what Su actually meant with her data center tidbit.

I don't think there's anyone who follows tech markets, even from a distance, who doesn't know that there's an AI-driven memory and RAM shortage forcing consumer prices through the roof.

We are a data center-first company. That is our profile. People need more computing to power all these applications.

Not just that, but companies that were once focused on consumer products have been flipping over to the AI side, where there's a lot more money to be made. Micron did just that in late 2025, when it killed off its consumer Crucial brand to focus entirely on data center supply.

People have every right to be worried when a company like AMD, which makes consumer products, begins spewing data center rhetoric.

Some of you might be asking why this is big news. I get it. AMD has, after all, been a data center company for ages, selling its EPYC and Instinct AI accelerators for big money.



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