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AMD CEO Lisa Su proposed bringing back the Ryzen 7 5800X3D, set plan in motion before DDR5 shortages

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AMD CEO Lisa Su proposed bringing back the Ryzen 7 5800X3D, set plan in motion before DDR5 shortages

AMD Director of Client Product Management Travis Kirsch sat down with a Japanese publication to share the backstory of the AMD Ryzen 7 5800X3D and its relaunch this year. Kirsch told MyNavi Tech+ [machine translated] that AMD CEO Lisa Su was one of the proponents of bringing back the groundbreaking X3D processor that first debuted in April 2022.

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While some may think this was a simple relaunch of a four-year-old processor, the company had to do extensive re-engineering and update its manufacturing process with TSMC just to bring it back. The decision to relaunch it was well-timed, too.

While the world is suffering from extremely high DDR5 memory prices when it finally arrived in the middle of 2026, Kirsch said that “this was planned before changes in the memory market occurred, not as a countermeasure to DDR5 shortages,” and that it was “the final gift to local users who have used our AM4 for nearly a decade, offering systems that use DDR4 the last change to upgrade their PCs.”

Beyond the Ryzen 7 5800X3D, the Japanese publication also touched on AMD’s value offerings, or lack thereof. Four Ryzen 3 processors are available new today—one for AM5 and three for AM4—which raises the question of whether AMD is abandoning the entry-level market.


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