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Amazons new smart alarm clock has super-cute design, less-cute price

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Amazons new smart alarm clock has super-cute design, less-cute price

But $200 for a clock is pushing it, even for a snob like me.

That's unfortunate, because I love the design of Amazon's new Echo Time smart alarm.

Earlier this week, Amazon launched a bunch of new Echo smart home devices, and Mashable was there for the unveiling. The new Echo devices have less of a Death Star vibe, and the Echo Time stands out to me for its friendly design. It's exactly the kind of product I can imagine installing on my nightstand.

I really do love the design of this smart alarm. It doesn't have quite the same appeal as the new Apple HomeView for me (I'm not a huge fan of the knitted fabric cover on Amazon smart devices), but the round shape and pleasant, customizable clock faces work extremely well together. I even like the optional stand.

Why does everything have to be so expensive right now? Whether you're booking a hotel, ordering food, buying a phone, or looking for an alarm clock to break your morning phone habits, prices are painful. Amazon's last smart alarm, the Echo Spot, was priced at a much more reasonable $79.99. That is, until Amazon raised prices on the Echo Spot to $109.99 in August. Now, the company is asking us to pay even more.

The Echo Time isn't even the only pricey alarm clock I'm lusting after in 2026. Stylish, Instagram-famous analog alarms like the Nanu Arc Alarm Clock cost even more, at $299.

The Echo Time does work really hard to justify the price tag.


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