Amazon can help you find a vacuum, a pair of leggings, or your next book. Apparently, it can also offer an unsolicited assessment of your butt.
Shoppers are sharing screenshots of Amazon's "About You" feature, which lets users review and edit the information used to personalize their shopping experience. The observations range from ordinary preferences to oddly specific descriptions of their bodies, relationships, and habits.
The feature isn’t new — Amazon introduced it in May — but a viral Oct. 5 Threads post has people checking what the retailer thinks it knows about them. And some of those profiles read less like shopping preferences and more like a roast.
"I stumbled upon a page of assumptions that Amazon has made about me based on my purchases and I’m literally speechless," Threads user @fangirlinmegan wrote in the Oct. 5 post. In a red circle, she marked where Amazon clearly wrote, "has flat buttocks" under her Product Preferences.
Other shoppers replied in the thread in with screenshots of their own. One profile noted that a shopper "has a husband" and that the "husband has skinny legs." Another listed "Has cats," followed by "treats cats as biological children," and then "has husband." A revealing household hierarchy, perhaps?
One particularly specific observation said a shopper "Uses phone in the shower to read Kindle books."
According to Amazon, personalization draws on purchase history, searches, saved Lists, product reviews, and conversations with Alexa for Shopping. "Understanding your preferences is fundamental to providing you with high-quality, relevant recommendations," the company wrote when introducing About You.
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