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Amazon launches first Android tablets, raising prices and incorporating Alexa

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Amazon launches first Android tablets, raising prices and incorporating Alexa

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Amazon’s new Alexa Tablets start at $230 and go up to $550, marking a shift towards higher-end hardware under devices chief Panos Panay. The tablets run Android and integrate Alexa+, giving users broader app access and AI-powered features.

Amazon on Thursday unveiled a slate of higher-end tablets that for the first time feature its Alexa+ voice assistant and run on Google’s Android operating system, a bet that consumers will pay more for premium devices after years of focusing on the budget end of the market. Seattle-based Amazon had been working on the tablets under the code name Kittyhawk, as Reuters reported exclusively last year, to transition away from its more limited homegrown Fire OS operating system software, after years of gripes from consumers and app developers. Fire OS is a “forked” version of Android, with modifications to make it work like a unique operating system. Known as Alexa Tablets, the line features several different versions with starting prices from $230 to $500; all are made with aluminum cases, a switch from Fire tablets’ plastic.

The new tablets will cost as much as $550, a big bump from Amazon’s more recent top-of-the-line Fire HD 10 tablet which cost upwards of $180, though the company often discounted them. The top Alexa tablet, with 128 gigabytes of memory, for $550 compares with an Apple iPad for $450 and Samsung’s Galaxy tablet for $550.


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