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Amazon Fire Tablets Are Dead. Long Live Alexa Tablets

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Amazon Fire Tablets Are Dead. Long Live Alexa Tablets

Pour one out for Amazon’s dirt-cheap Fire tablets. As part of a tablet reset, the e-commerce giant is replacing its Fire-branded tablet, which—up until today—started at $59.99 and topped out at $279.99, with new Alexa Tablets that start at a pricier $229.99 and go up to $549.99.

Available in three display sizes (8 inches, 11 inches, and a 12-inch “Pro”) and available starting on Oct. 19, the Alexa Tablets are a marked shift for Amazon. Whereas almost every Fire tablet was made of the cheapest plastics and materials to keep MSRPs as low as possible, the Alexa Tablets have more premium stamped aluminum bodies, faster processors, and better screens.

Got to check out the new Amazon Alexa Tablet 12 Pro with "Nanomatte" display

Compared to the standard glossy version, it really cuts down on reflections/glare

The Alexa Tablet 12 Pro also has 3 Kindle mode display profiles: standard (regular), Color Paper (softer color tones… pic.twitter.com/WGe9fAyDI4

But it’s not just a nicer design. The Alexa Tablets solve the biggest problem that Fire tablets have had since the original Kindle Fire launched over 15 years ago: apps. Although the underlying Fire OS that powered Fire tablets was based on Android, Amazon stubbornly refused to allow Google Play services, which seriously limited the apps that could run on them. That hell is now over. With Google Play services, the Alexa Tablets have access to not only every Google-made app, including YouTube, Gmail, and Maps, but also other popular third-party apps such as Snapchat, Reddit, Slack, and more.


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