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All Signs Point to Apple’s New Line of Devices Being Called ‘HomeView’

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All Signs Point to Apple’s New Line of Devices Being Called ‘HomeView’

If you’re an Apple rumor aficionado, one of the longer-gestating storylines in the late-Cook/ early-Ternus era has been the gadget known by Apple outsiders as the “HomePad”—a smart speaker with an iPad-like screen, designed to function as the new center of your IoT life. Manufacturing was reportedly all lined up a year ago, but Apple’s difficulties in shipping a non-crappy AI-enabled version of Siri delayed the project.

Well, all indications are that it’s coming out Tuesday, and it’s going to be called “HomeView.”

Don’t take that to the bank—Apple likes to zig when people expect it to zag—but I’m getting it from two places, Bloomberg’s Mark Gurman, the most reliable stateside collector of Apple leaks and secrets, and a MacRumors report from Friday about a HomeView trademark filing, attached to some company called Home Services LLC—possibly an Apple shell company.

The name would make sense. The elusive product we’ve been calling the HomePad is a smart home hub with a view-able touchscreen, and rumor has it the HomeView will view you right back. Past reporting from Gurman says it will be armed with facial recognition, giving it the ability to personalize itself for whichever member of the household happens to be standing before it.

—instant customization for each user sounds like it has its place. Here’s an example I made up myself: I stand in my kitchen and use the rumored HomeView intercom function to call my son down to dinner. It’ll register as a message from Dad.


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