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AI voice company WellSaid retools for agents while keeping its commitment to human actors

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AI voice company WellSaid retools for agents while keeping its commitment to human actors

WellSaid, the AI voice company that spun out of Seattle’s Allen Institute for Artificial Intelligence in 2019, is reinventing itself for the era of AI agents.

The company this week launched WellSaid Producer, which connects its voiceover direction tools directly to AI assistants such as Claude and Microsoft Copilot.

Instead of logging into WellSaid’s app, corporate users can ask the AI assistant for a voiceover to accompany a training or marketing video, for example. The assistant then sends the script to WellSaid, which generates the audio using its licensed voices.

It’s part of a broader overhaul and refocusing of WellSaid’s business. The company has spent the past two years moving away from individual users to focus on businesses. It now has about 30 employees, down from more than 70 in late 2024.

Along the way, WellSaid has turned profitable, CEO Benjamin Dorr told GeekWire.

“We’ve been calling this adventure Act II, so I guess Producer is Scene I,” Dorr said. Extending the metaphor, he acknowledged that “the cast is a lot smaller,” and noted that many of the company’s leaders are new, recruited from his own network.

Dorr joined WellSaid as CFO in 2024 and became CEO in spring 2025. He was previously chief operating officer of Cordial, a San Diego marketing software company, and earlier worked in tech investing and banking at The Carlyle Group, Morgan Stanley and Citi.

He succeeded Brian Cook , the former Nintex CEO who led WellSaid for about 16 months.



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