Protect approved ads in regulated industries by auditing Google and Meta AI settings that can alter creative or expand audiences in paid media campaigns.

As a paid media marketer for regulated fields such as healthcare, financial, or legal industries, AI can raise flags for concern. Whether it’s the “black box” of automated bid strategies colliding with organizational concerns around targeting, or questions around AI usage to generate creative, I recommend knowing your company’s policies and industry guidelines is a crucial step.

In this article, we’ll examine both broader AI usage and some specific platform concerns to keep in consideration.

While any company in a restricted industry tends to be cautious about AI usage in advertising, the level of caution can still vary between organizations. Be sure to understand what level of comfort your organization has and where the biggest points of concern may lie.

For instance, a company may not be comfortable with auto-generated creative that has not been able to be previewed in advance, but may still be open to a certain level of AI involvement in creative images or videos that are then approved. Other organizations may still completely avoid AI usage in producing creative.

Additionally, organizations in strict industries will likely be extra cautious around disclosing any involvement of AI in ads. If AI was used in any step of creative, most ad platforms include an option to check a box that calls this out (in line with regulations required for some countries and U.S. states).

Be aware of what data you are feeding to AI tools when analyzing results or generating copy ideas.

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