Artificial intelligence is making it easier to develop technology products. But building a successful technology business requires more than a good product. The ability to reach global markets, establish distribution and move quickly could determine which companies emerge as winners.

InMobi and Glance Founder and CEO Naveen Tewari believes AI has created an opportunity for Indian technology companies to build businesses for the world, rather than remain focused largely on the domestic market.

In an interview with CNBC-TV18, Tewari explained how AI is changing the economics of technology creation, why distribution is becoming a bigger competitive advantage, and how advertising could help make artificial intelligence accessible to billions of consumers. He also shared why companies need to experiment early and accept failure if they want to stay ahead of technological change.

India has produced several successful technology businesses across payments, food delivery and quick commerce. However, Tewari believes the country has yet to produce a comparable number of global technology multinationals.

He points to companies such as BMW and Mercedes from Germany, Toyota and Honda from Japan, and Samsung and LG from South Korea as examples of businesses that have established themselves internationally. Building an Indian multinational, he said, is an ambition that drives InMobi.

Creating products for global markets is considerably more demanding than building for a single market. Companies must compete with the best in the world, maintain high standards of product quality and offer something genuinely innovative. A product that works in India cannot automatically be expected to succeed elsewhere.

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