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Twitter analytics in 2026: Track and improve X performance

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Twitter analytics in 2026: Track and improve X performance

Twitter analytics is the native reporting tool that shows how your content performs on X, including impressions, engagement rate, profile visits, and follower growth over time.

Until recently, this data was free to access. Now, the full Twitter analytics dashboard is only available to X Premium roughly 4.4 million paid subscribers as of early 2026 — or X verified accounts on desktop.

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

Yes, you can still get some Twitter analytics for free, but not the full picture. X moved its complete dashboard behind the Premium paywall, leaving free accounts with post-level data only.

If you manage X alongside other channels, a tool like Perch is the simplest way to get account-level reporting without paying for Premium. The short version: free access still exists, but it stops at the individual post.

There are three ways to check your Twitter analytics: the native X analytics dashboard on desktop (Premium only), post-level analytics in the X mobile app (free), or a third-party tool like Perch by Hootsuite.

To access the full analytics dashboard, you’ll need an X Premium account. If you’re a Premium subscriber, follow these steps from desktop:

1. Go to x.com/i/account_analytics and log in. Or, from the main dashboard, click the three dots in the left sidebar. Then select Creator Studio > Analytics.

2. You’ll land on your account overview . This shows impressions, engagement rate, profile visits, new followers, and more.


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