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Twitch and Amazon want to turn “git gud” into “u good?” for men’s mental health

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Twitch and Amazon want to turn “git gud” into “u good?” for men’s mental health

Online multiplayer gamers face genuine psychological warfare. Don’t believe me? Log on to your local Apex Legends, Call of Duty, or League of Legends lobby and let the “git guds” (and, well, lots of other stuff we’d rather not print) roll in.

But Twitch, its parent Amazon, and a new organization called GamerCounsel are hoping to change “git gud” into “u gud?”

Timed for Movember, an annual monthlong recognition of the need for more thorough and compassionate healthcare for men, the Squad Support campaign taps Australian Twitch streamers Bajo, Crayator, Jack Buzza, and Midbeast to promote checking in our your gamer buds and–when needed–chatting with licensed professionals about what’s on your mind.

The licensed experts Squad Support recommends are, of course, those from GamerCounsel. The service launched in 2026, and says it brings “professional counselling and psychotherapy into gaming and interactive online spaces.”

Just like an IRL mental health office, GamerCounsel intakes clients and matches them with qualified therapists. The twist here is that therapists aren’t sitting behind desks and clients aren’t lying on couches.

GamerCounsel therapists and clients (in both one-on-one and group settings) meet remotely over platforms like Discord and work through an appointment while button-mashing together. The org’s website recommends games like Minecraft , Roblox , Fortnite , Rocket League , Stardew Valley , Among Us , Animal Crossing , Mario Kart , Fall Guys , and Destiny , but says its services extend to the thousands of other games on Steam, too–so clients don’t seem super limited in what they can pick.


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