The episode goes live, and the social posts become whatever someone can fit in before the next client deadline. On a small team, the person who handled repurposing last week is on billable work this week, so the next batch comes out in a different style, or it doesn’t come out at all.

Rich Brooks, president of Flyte New Media and host of The Agents of Change podcast for 638 episodes, fixed that by locking his whole post-production checklist inside one Claude project. In this session, he drops in a transcript, types “do your voodoo,” and walks through what comes back: SEO fields, five takeaways, a ranked keyword table, separate posts for Facebook, Instagram, and LinkedIn, a blog draft in his voice, and five ways to sign off the episode. Then he opens Descript and pulls the video clips.

Rich stops writing and starts editing. A blog post that takes him two to three hours from scratch takes him five to 10 minutes to fix, and he spends that saved attention on the things the project still gets wrong.

00:00 Two to three hours per blog post, cut to 10 minutes of editing

02:22 Why Rich built his own Claude project instead of using a built-in AI

13:16 Asking whether a fix is a one-off or an instruction update

18:29 Why a raw transcript may rank worse than a structured post

Rich calls his project the AOC Podcast Producer. The instructions cast Claude as an experienced podcast producer and promoter, then list the jobs in order: an SEO title of 50 to 60 characters ending in “with [guest’s name],” a meta description of 150 to 160 characters, an introductory paragraph in Rich’s voice that he also uses for the episode’s ID3 tags, five takeaways, a keyword list ranked by relevance and estimated search volume, the social posts, a standalone blog post of 750 to 1,500 words, and five sign-offs.

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