[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
T-Series has been on a hot streak in the Global Top 50, but this week, the most-watched YouTube channel of all time could only manage a third-place finish in our weekly viewership ranking. U.S.-based channels Zack D. Films and MaviGadget surged past the Indian record label, with Zack recording 1.39 billion weekly views and taking first place.
It’s rare to see an independent creator like Zack at the front of the Global Top 50. That being said, not all entrants in the Global Top 50 are one-man shows. Some are affiliated with brands that are using smart ad campaigns to haul in massive view counts.
It’s been four years since YouTube announced that ads would be coming to YouTube Shorts. In the time since then, Shorts ads have matured into a full-fledged ecosystem that drives significant purchase intent among YouTube viewers.
We haven’t seen too many advertisers reaching the Global Top 50 on the strength of their short-form spots — that is, until recently. Seasoning brand Maggi had a moment in our charts during August. In September and October, Flipkart has been shining.
Flipkart is a Bengaluru-based ecommerce brand with an outsized presence on YouTube. 9 million weekly views to reach 36th place in the Global Top 50.
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