CONNECT WITH US
Social Media

Social Media

TikTok rolls out an AI shopping assistant and one-click checkout

TechCrunch – Social logo

Published on

Add as a preferred source on Google
TikTok rolls out an AI shopping assistant and one-click checkout

TikTok announced Monday that it’s launching an AI shopping assistant and a new in-app checkout feature that lets users buy directly from brands.

TikTok describes its new Shopping Assistant as a conversational AI agent designed to help users discover and purchase products. The company says the assistant understands context and remembers users’ preferences and needs throughout the conversation. It offers real-time, AI-powered shopping guidance, such as product details, shipping information, sizing, availability, and helping complete a purchase.

As for the new checkout feature, TikTok says users can buy directly from a brand from their For You feed (the app’s main, algorithm-driven video feed) with one click.

The new features could allow TikTok to capture more of users’ shopping journeys, and potentially more transaction value, without sending them elsewhere. By pairing a shopping assistant with direct payments, TikTok is turning its impulse-driven discovery feed into a place where users can get answers to questions about a product and make a purchase on the spot.

By building an AI assistant for shopping directly in its app, TikTok also appears to be hoping that users will stay within its platform when they have questions about a product, rather than turning to outside AI tools like OpenAI’s ChatGPT.

The company says these new features are being built in partnership with commerce platforms and payment providers including Salesforce, Shopify, Shoplazza, and Stripe, among others.

While TikTok Shop, the app’s in-house marketplace, has been the platform’s main engine for the company’s ecommerce ambitions, these new features broaden its approach beyond the existing shopping hub.


Source link
Related Topics:Social Media

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.