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This Former NASA Engineer Has 85 Million YouTube Subscribers. He Says This Is How to Differentiate Your Videos From AI Slop.

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This Former NASA Engineer Has 85 Million YouTube Subscribers. He Says This Is How to Differentiate Your Videos From AI Slop.

The YouTube star explains what makes content valuable as it gets cheaper to produce.

He rose to fame with YouTube videos like How to Survive a Grenade Blast, which has 100 million views, and Can you swim in Jello?, which has 224 million views.

Now Mark Rober, a former NASA-engineer-turned-science-YouTuber with 85.7 million subscribers, says that there’s a simple way to stand out from the crowd as AI-generated content infiltrates social media.

In a new interview with Business Insider, Rober said the solution to competing against AI slop, or low-quality AI posts, is to go out into the real world and do something noteworthy.

“Do you want to see a simulation of someone dunking a basketball with a sick trick, or do you want to see someone actually do it?” he said. “The fact that you know it’s real is what makes it crazy.”

“At least for a while, I think I have a moat on the YouTube channel,” he said. He believes that his real-world experiments and recognizable human personality give his channel an advantage over AI-generated content — at least, for now.

Rober said his YouTube videos generated about $17 million in revenue last year, which is roughly what it cost to produce them. He also makes money through his company CrunchLabs, which sells products like maker kits that introduce young people to science and engineering.

Rober noted that his business now employs more than 200 people. Its mission centers on inspiring curiosity and learning .


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