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This Company Gives Employees an Unlimited Candy Buying Perk — Here’s Why That Is Healthy for Business

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This Company Gives Employees an Unlimited Candy Buying Perk — Here’s Why That Is Healthy for Business

Who can take a sunrise, sprinkle it with dew, cover it with chocolate and a miracle or two? The candy man can, and this time, the candy man is Kevin McCarthy, CEO of Unreal Snacks.

Kevin’s story is a great one for anyone who thinks they need the “right” résumé to succeed. He joined Unreal in 2014 at 22, fresh off a congressional campaign, with zero food experience. He was one of three employees. Today, Unreal is the largest better-for-you chocolate brand in America, sold in 35,000 stores across the U.S. and Canada.

Kevin joined me on How Success Happens (where I ate an embarrassing amount of peanut butter cups on camera), and I’ve broken down 5 bite-sized success tips from our conversation to help give your career a sugar rush.

Unreal launched in 2011 and exploded fast, but the infrastructure wasn’t there to support it. “The company used to be in 34,000 stores,” Kevin says. When he arrived, it relaunched in just 38. “We were trying to do way too much way too quickly, and we weren’t learning at an appropriate pace.” The fix was going small, nailing the basics, and climbing back one step at a time.

Takeaway: If growth is outpacing your learning, slow down until you’ve mastered a smaller version of your business.

Kevin believes a healthier product only works if it delivers on pleasure. “The bite is the moment of truth,” he says.



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