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The Kings League wants to be Brazil’s next creator sensation. A Twitch vet will put the ball in play.

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The Kings League wants to be Brazil’s next creator sensation. A Twitch vet will put the ball in play.

If you run an international soccer competition, you probably want to be active in Brazil. The creator-led Kings League certainly wants a bigger piece of the Brazilian audience, so it’s hiring an experienced Managing Director who can lead it into that market.

Anadege Freitas, the former Director of Content and Partnerships at Twitch, has taken an executive role at the Kings League. Freitas will link up with the League’s leaders — including legendary Spanish footballer Gerard Piqué — to expand operations in Brazil and beyond.

Since launching its first season in 2023, the Kings League has reinvented the beautiful game. Its owners include top creators (including Spanish chart-toppers Ibai and TheGrefg) and soccer stars (like Piqué’s longtime international teammate Iker Casillas). Those owners build squads that compete against one another in a wacky form of soccer defined by its eccentric rules.

It’s as if Banana Ball and La Velada del Año had a baby, and fans can’t get enough. The first Kings League season ended with a match that filled up F.C. Barcelona’s Camp Nou stadium, drawing a 90,000-person crowd.

The Kings League has since built on its success by establishing a women’s comeptition called the Queens League and bringing its signature format beyond Spain. The Brazilian version of the Kings League kicked off in 2025. Popular local streamers like Gaules and Nobru are involved, as are football icons Neymar and Kaká.

Freitas, who worked at gaming companies like Nintendo , Hasbro , and Activision Blizzard before spending four years at Twitch, will attempt to expand the Kings League’s Brazilian footprint.


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